About Us

Being born and raised in North America, it was easy for me to confuse both South Asian and Western cultures. My parents were still very close to the culture while the kids were trying to find a place they belonged. 

Growing up, I always went to community events, weddings and parties where South Asian people would gather and network, and I really enjoyed it. Seeing everyone dress very elegantly made a big impact on me. 

We have been involved with the South Asian culture since the early 90’s. We have always had a passion for fashion, socializing, and gathering friends and family together with many different traditions and customs. Our passion has made us realize the lack of affordable wear in the South Asian community.

Whenever we had a wedding or event we would rush to look for jewelry and outfits but most times saw it was way too overpriced. We would rely on our cousins to bring back the latest trends from the crowded bazaars back home.

For us, fashion is not about what clothing you wear. It's a form of expression and a way to connect with others. Our collections represent the unique styles and aesthetic of South Asians scattered around the globe. 

Being a Desi myself I know first hand how much it costs to live everyday in the western world. We are here for all. That means all shapes and sizes, all backgrounds, and all religions. 

We know you thought it was hard enough just trying to find affordable Desi style fashion, cosmetics and accessories that look good on you but we want to make it even easier. 

Watch us grow and expand our collections to fit your style! 

Yours Truly, 

The Desi World Aesthetic Team